At first I thought substack were just good self-promoters. They managed to convince people to lend them more than $80 million to launch a blog platform with 2010s aesthetics. Most blog platforms will deliver posts by RSS or email if you sign up, and paid and unpaid newsletters go back to the 19th century. Getting people with too much money to give you some is harmless, and convincing people to read and write blogs is good. But then @22@octodon.social suggested I should look at their source code and I saw something as beautiful as the tale of Emperor Norton of the United States.
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